FCC club lunch with CAO Ri
Speaker: CAO Ri
Director of CCTV International News Department
Member of the Board of CCTV News Content
Topic: CCTV’s global expansion: where does it go from here?
Mr. CAO will talk about the strides that CCTV, China’s state broadcaster, has taken in improving its capacities in global news gathering and international communication. In particular, Mr. CAO will focus on the launch of CCTV’s video news service, CCTV News Content, which plays an important role in broadening the broadcaster’s reach in international communication. Mr. CAO will share his views on the broadcaster’s strategic plan going forward, its successes and challenges to date.
After graduating from the Beijing Broadcasting Institute (now the Communication University of China) in 1989, Mr. CAO started his career as a reporter and editor for the English News Program at CCTV. Between 1998 and 2000, Mr. CAO was the director and presenter for two feature programs – China Today and China This Week. Mr. CAO became the Deputy Director of CCTV International News Department in 2008 and subsequently the Director in 2010. Mr. CAO attained his Master Degree in Television Studies at the University of Bristol, UK in 2004.